Our goal is to create a tailored communications strategy that allows you to create messaging that inspires engagement while representing your brand.
We collaborate with you to uncover and understand your brand’s purpose, who it’s for, and what makes you unique. This gives our team the foundations for further research and analysis, allowing us to define your brand voice. We then create brand voice guidelines, and craft a tailored communications strategy including a marketing mix for your brand.
By applying your brand voice to the strategy, you’ll be able to start making meaningful connections which represent your brand and support your vision.
We believe that getting to know your business and your audience is crucial for tailoring an effective communication strategy. We begin with a discovery workshop where we spend time with you, asking questions which prompt discussion around understanding your business and gaining helpful insights.
Compiling the information from the workshop to guide our research, we look further into your business strengths, weaknesses, opportunities and threats. We analyse our findings to gain insights into what makes you unique and to identify a viable position for your business.
We develop your brand voice based on brand attributes we identified in the discovery workshop phase. We establish guidelines for using your brand voice and how to apply it in messaging. This will include examples of taglines and brand messages.
Our final phase in the Communications strategy process, is to identify a marketing mix for your brand with guidelines on how to activate each channel of communication. This empowers you with a complete and detailed plan to effectively communicate and connect with your customers.
• Brand Archetype
• Brand Voice & Tone
• Taglines & Messaging
• Marketing Mix
• Communication Guidelines
Our Communications Strategy process generally takes 2-4 weeks to complete from project approval to delivery.