Located along the central coast region of New South Wales, Renwick Dental (formerly known as Wyoming Dental) is a family dental practice with a strong focus on giving customers a confident smile and wonderful experiences. We met with the Renwick Dental leadership team during a transitional phase, as they felt it was an opportune time to refresh their brand identity along with their business name. Working collaboratively, we were able to identify and understand what was at the heart of their business, to create a brand identity that reflects the family-friendly culture and dental expertise of Renwick Dental.